Historically Underutilized Business (HUB)

We Are Proud To Be A HUB Vendor!

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Although only 8 percent of car dealerships are owned by women, Natalie Tindol is changing the game. Owner of Tindol Ford ROUSH, Natalie’s leadership shatters stereotypes in the automotive world, breaking the barrier in a male-dominated industry. Proudly woman-owned and family-driven, Tindol Ford is a vendor for the Historically Underutilized Business (HUB) program. Advocating for diversity and equality in the workplace, Natalie is a pioneer with her forward-thinking business model and her commitment to a trustworthy, hometown experience for customers. Her vision combines integrity, commitment, and family — and it has resulted in an award-winning car dealership. 

Historically Underutilized Business

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Under Natalie’s management, everybody wins. Tindol Ford ROUSH received the prestigious President’s Award in 2018 and is proudly the No.1 ROUSH dealership in the world for four years running. Natalie has been recognized with the Salute to Dealers Award and the Spirit of Carolinas Award, bringing roaring success to a family dealership that has been serving customers for over 45 years. She is a beloved leader among her Ford ROUSH staff, works to build incredible employee morale, and is committed to building meaningful careers for everyone on her team at your local Ford dealer. 

Your Ford Dealer Is A 100 Percent Female-Owned Company

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Through all of her success, Natalie refuses to take the credit. When presented with the Salute to Dealers award, she turned her wide-eyed smile to her staff. “This is not a me award, this is a we award,” she announced to her staff to wild applause. She firmly believes that you can’t find success without a great team behind you. Humbly passing the credit back to her team, she tells them, “We made it happen together.” 

Natalie’s passion for serving others in the automotive industry began when she was just a young girl. Growing up around the dealership, she knew the industry inside and out when she took over the family business. This allowed her to expertly navigate every aspect of the dealership. And while she has a solid foundation of knowing what’s under the hood, Natalie’s incredible ability to connect with both her customers and her staff is truly what drives her success.

Ford ROUSH

This success goes beyond a profitable car dealership. She pours ingenuity and heart into everything she does, including serving her community. She remains active in local charities and fully dedicated to the people in her community. 

Natalie’s success is just the beginning of a positive change in how business is done in the automotive industry. She continues breaking the mold with her inspiring leadership, deep relationships, and willingness to change and adapt, and backed by her passion, innovation, and years of experience, Natalie Tindol is driving forward the future of car dealerships.

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